AI-Powered Customer Engagement at a Fraction of the Cost:

How Custom Google Assistant Skills Can Replace Costly Chatbots

Oct 06, 2023

In an era of dynamic technological advancements, Google Assistant and Bard, a new AI technology, are pioneering transformations in customer service, especially in automotive retail. Here’s a comprehensive guide on how these innovations and custom-built Assistant skills offer an economical yet highly personalized approach.

Unleashing Enhanced Customer Engagement

Enter the world where customized interactions and instant responses are not a premium but a standard. The amalgamation of Google Assistant and Bard enables automotive retailers to develop personalized solutions, eliminating the need for hefty investments in traditional chatbots.

A Step-by-Step Guide to Building a Google Assistant Skill for Dealerships

Ideation

When identifying core customer needs, it is essential to consider the following:

What are the most common questions that customers ask your dealership?
What tasks do customers find most challenging or time-consuming?
What kind of information or assistance would be most valuable to customers?

Once you have a good understanding of your customers' needs, you can start to brainstorm ideas for how your Google Assistant skill can help. For example, you could create a skill that allows customers to:

Book appointments
Schedule test drives
Research vehicles
Get answers to frequently asked questions
Compare prices
Receive personalized recommendations

Development

Platforms like Actions on Google and Dialogflow offer user-friendly interfaces and tools for developing custom Google Assistant skills, even with minimal coding knowledge.

Here are some tips for developing an effective Google Assistant skill:

Keep it simple and straightforward. Customers should be able to use your skill without having to learn a lot of complex commands.
Use natural language. Your skill should respond to customer queries in a natural and conversational way.
Be informative and helpful. Your skill should provide customers with the information and assistance they need in a clear and concise way.
Be proactive. Your skill should be able to anticipate customer needs and offer suggestions and recommendations.

Integration

To ensure a seamless user experience, it is important to integrate your Google Assistant skill with your dealership's existing systems. This will allow your skill to access real-time data and information, such as vehicle inventory, appointment availability, and customer service records.

For example, if a customer asks your skill to book an appointment, your skill should be able to check the dealership's calendar and schedule the appointment accordingly.

Testing

Once your Google Assistant skill is developed, it is important to test it thoroughly to ensure that it is working as expected. You should test your skill with a variety of users and scenarios to identify any potential issues.

Here are some things to test:

Does the skill understand and respond to customer queries accurately?
Is the skill able to access and process data from your dealership's systems correctly?
Does the skill provide a smooth and user-friendly experience?

Launch

Once your Google Assistant skill is ready, you can launch it and make it available to customers. You can promote your skill through your dealership's website, social media channels, and email marketing campaigns.

Here are some tips for promoting your Google Assistant skill:

Highlight the benefits of using your skill, such as convenience, personalization, and efficiency.
Provide clear instructions on how to use your skill.
Offer incentives, such as discounts or promotions, to encourage customers to use your skill.

Use Cases

Here are some examples of how automotive dealerships are using Google Assistant skills to engage and serve their customers:

Toyota: Toyota's Google Assistant skill allows customers to schedule appointments, book test drives, and research vehicles. The skill also provides customers with access to Toyota's latest news and promotions.
Ford: Ford's Google Assistant skill allows customers to access their vehicle information, such as fuel level, mileage, and oil life. The skill also allows customers to start and lock their vehicles remotely.
Honda: Honda's Google Assistant skill allows customers to schedule service appointments, get roadside assistance, and access their vehicle information. The skill also provides customers with access to Honda's latest news and promotions.

These are just a few examples of how automotive manufacturers and retailers use Google Assistant skills to improve the customer experience. As Google Assistant continues to evolve, we can expect to see even more innovative and useful skills emerge in the automotive industry.

Empowering Automotive Retail with AI

With Bard and Google Assistant, the focus shifts from transactional interactions to bespoke customer journeys. Every query answered, and recommendation provided is tailored, establishing a personalized customer experience.

The Transformative Impact

AI-Driven Conversational Experiences: Collaborate with AI platforms like Cognigy or Rasa to enhance engagement.

Personalized Content Generation: Tools like Crisp amplify real-time, bespoke user engagement.

Multilingual Outreach: Bard’s translation capabilities, supported by Lionbridge, ensure cultural and contextual translation accuracy.

Future-Proofing with Strategic Integration

Case Study: A prominent automotive retailer integrated Bard and Google Assistant in collaboration with Suki.AI The results showcased a 30% surge in engagement and a 25% boost in appointment bookings.

Conclusion

In the realm of automotive retail, integrating Google Assistant and Bard is more than a tech upgrade; it’s a strategic move into an era of real-time, personalized customer engagement. Creating custom Google Assistant skills isn’t optional—it’s necessary to meet the evolving demands of the informed, tech-savvy customer.

Automotive retailers, the future is voice-activated, personalized, and real-time—are you ready?